Francine Espinoza – new ESMT professor in marketing
Francine Espinoza joined ESMT in July 2009 as Assistant Professor after finishing her PhD in Marketing from the Robert H. Smith School of Business at the University of Maryland, USA. Her dissertation research investigated how consumers’ motivations influence their compliance with a product recommendation or willingness to pay for a product.
She is very interested in learning why consumers behave the way they do and is giving continuity to her research in the area of consumer behavior at ESMT. She said, “The more we learn, the more we see that we don’t know much yet. Academic research is all about going beyond the frontier of current knowledge.”… Read more